We got a call the other day from a loan officer who said "...I just have
to let you know that we hold one of our company meetings "around" the
most recent MortgageCurrenty.com issue!
It not only keeps us up to date each month, the interpretations help us get a couple of more loans approved
that we thought never had a chance! "
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1. Company Meetings: "We talk about the articles and Q & A in our sales
meetings. Not all of the articles and interpretations apply to us, but it's
great to know what changes have been made and how we can either "use
them" or "sell against them" or "compare them" with other loan products."
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2. Realtor/Builder Meetings: "Mortgage Talking Points™ has made me
look like THE expert! I print the flyers and use them in meetings with agents
and builders — especially if it fits their niche". View sample Advertising Rules (RegZ) for Real Estate Agents and Builders Flyer.
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3. Talk with Underwriters/PMI Reps: "Just because Fannie, Freddie, FHA
or VA has a "rule" does not mean that the underwriters/investors or PMI
companies will interpret it the same way. I pick up the phone and talk
to my reps about the "rule as written" and ask what their rules will be.
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4. Emails to Agents: "If I want to get the word out fast, I just "cut and
paste" the content from Mortgage Talking Points™ and email it to my
database. My claim to fame is that I get the word out before my
competitors even have a chance to read it, because all the work is
already done for me."
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5. Blogs: "I just blogged about the Mortgage Talking Points™ Flyer
What You Need to Know About Appraisals and Were Really Afraid to Ask , and
got a deal from an agent I had never done business with before...he thought I really knew my stuff."
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6. Notify the Media: "Every once in a while, I'll get a call from my
local TV reporter on something they read on the news wires. This last time, I
had just read the article about it in MortgageCurrenty and it felt good
to answer his questions right away, instead of always saying "let me get back
to you!"
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6.5 Becoming A Guest Speaker at State Licensing Courses: "I am a loan
officer who has been invited to be a guest speaker for State Licensing
Courses for real estate agents. Not only does this keep me up-to-date,
but agents also tell me what issues they deal with on a daily basis. And what do I
hear most? That loan officers don't keep up with the rules."
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